On August 27, the 20th ChinaJoy Online Expo (CJ Plus) officially opened at the MetaCJ Metaverse Digital World. As a leading listed online game company, Kingnet brought 9 products to the Metaverse Expo, including the blockbuster mobile games newly published, independently incubated IPs and the IP scripts revealed for the first time. The first day of the Expo drew attention from large number of players who densely crowded the exhibition booth.
9 Blockbusters Released
Kingnet booth at the F17 game area of MetaCJ Metaverse area
View of Kingnet booth
Summer Revelry, Kingnet's Multiple Mobile Games Unveiled
Kingnet comes with high profile by revealing 新倚天屠龙记, the Chinese-style swordsmen h5 game that has been long expected by the players. The CJ exhibition booth showcased the game's visual poster and synopsis PV. This game is poised to reproduce the classic masterpiece from the genuine and original Jin Yong swordsmen universe. This game will start beta test before long. The players will be brought back to the fantastic world under this national classic IP.
The player will play a hero who experiences the Growth Experience of the protagonist Zhang Wuji, from the childhood ailed by illness to the glorious days when he masters the legendary Nine Men's Power, goes everywhere accompanied by gorgeous girls and becomes the supreme martial arts master. The game features the meridians growth system and techniques learning system which retain the narrative logic of the traditional swordsmen novels, in order to allow the players to experience the most genuine swordsmen growth story.
Another Miracle-style MMO mobile game War of Angels was also unveiled at the Expo. Since it was launched at the beginning of this year, War of Angels has been successful both commercially and critically. Its peak turnover so far has topped RMB 150 million, and ranks very high among the similar products. The nostalgic stories and the up-to-date contents enable the game to win very high praise from the market. It has received multiple awards including award for hardcore star product, award hardcore best MMO product and award for best cooperation with OPPO marketing platform.
Also, there are other 4 star products including Kingdom Story, Zero Arms, 圣灵之境 and Xuanzhong Story, which cover diverse categories such as RPG, MMO and casual games and diverse genres such as swordsmen and ACGN. The Kingnet area allows the players to enjoy diversified gaming contents and experience the visual impact of the impressive graphics of the games. The Expo also prepares the ChinaJoy-exclusive interactive experience for the players. More surprises are waiting for you at the Kingnet booth.
Blue Moon IP Wading Into New Territory, Shocking Reveal of Script Kill
The CJ booth revealed another first-time-ever product--Legend of Blue Moon: Doom of Red Moon, the first script kill derivative under the ace IP "Legend of Blue Moon" of Kingnet. Its reveal on the Internet signifies that the players will not only travel on the Blue Moon Continent in the game, but also revel in the wonders of Legend of Blue Moon through the immersive interactive social media.
This is yet another territory into which the Blue Moon IP enters it after it has crossed paths with big movie, novel and intangible cultural heritage. Legend of Blue Moon: Doom of Red Moon is set in the background of the god-devil war on the Blue Moon Continent, combines the classic Shabake City scene of the game, combat elements, special weapons and items and character career specialities, features eight heroes in the three career systems including warrior, wizard and priest, and integrates several novel gameplay designs including emotional change, camp-vs-camp fight, killer-hunting mechanism and war chess showdown. Therefore the player is allowed to savor the classic IP through a novel story.
Two Original IPs Come to ChinaJoy, Highlight the Essence of Chinese Style
Seasonal Voice, the first original personified picture-book-style popular science comic book in China that is themed on Chinese festivals, and Noosphere, the handicraft themed girls comic book that advocates the traditional Chinese handicraft, are the Chinese-style IPs independently developed by Kingnet and newly launched this year, and they were revealed successively to the players in May. Since their release, the two comic books have cumulatively gained a million popularity value at the comic platforms, and have received generally positive reviews from the readers because of their heart-healing stories and graphic style.
The presence of the two IPs at ChinaJoy brought the Chinese style of Kingnet's works to the spotlight. In addition to the form of comic book, Seasonal Voice and Noosphere are also presented through the other diverse IP carriers including digital collectibles, cultural and creative peripheral products and picture book. In the recent years, Kingnet has been working hard on creating and improving quality games and classic games, and has also been contributing to inheritance and preservation of intangible cultural heritage and exploring the possibilities in mutual promotion of gaming and cultural continuity. In the future, Kingnet will continue intensifying online communication of the traditional culture, and increase the interest and understanding of the young generation in the traditional culture.
As one of the most famous and influential annual events in the global digital entertainment community today, the ChinaJoy is unquestionably one of the top-notch events in the game industry of China. The MetaCJ Metaverse of this year focuses on creating the online digital world, in order to cater to the online-offline development trend of enterprises in the backdrop of digital economy.
Kingnet still concentrates its efforts on its main business--game, continues providing users with high-quality contents and immersive gaming entertainment experience. This year, Kingnet participates in CJ Plus in order to work with the industry and the players in exploring feasible means for marketing in the digital world. Kingnet presents multiple novel products in the digital area of MetaCJ Metaverse. This is not simply transitioning the offline exhibition to the online platform, but also is an attempt to explore the company's ways to digitization.