On June 28, the signing ceremony for the Academy-Industry Co-development Cooperation Agreement of Kingnet and China Academy of Art was commenced in the Xiangshan Central Campus of China Academy of Art. This cooperation is meant to exploit the advantages of both parties, strengthen the academy-industry cooperation, and improve training of talents. Xu Ben, Secretary of the Leading Party Group of Administrative Approval Office of Xihu District, Hangzhou, Jin Hangting, Director of General Coordination Division of Hangzhou Cartoon & Game Industry Development Center, Zhu Zhaoxuan, Director of the Students Administration Department of China Academy of Art and Executive Deputy Dean of the School of Entrepreneurship of China Academy of Art, Pan Xiaolei, Secretary of the Party Committee and Deputy Dean of the School of Animation and Game of China Academy of Art, Shen Jun, Vice Chairman of the Board of Kingnet, Chen Qianqian, Deputy General Manager of Hangzhou Kingnet Technology Co., Ltd, Guo Cheng, Secretary General of Zhejiang Cartoon Industry Association and Chairman of the Board of Zheguang Media Co., Ltd, and other officials and guests attended the signing ceremony.
1+1>2: Kingnet and China Academy of Art Co-found the "Employment and Entrepreneurship Practice Base"
e to the era of quality products, this industry pays increasing attention to the elite talents. This cooperation of Kingnet and China Academy of Art will hopefully bring strong support for generating the talents of this industry. The two parties have co-founded the "Employment and Entrepreneurship Practice Base" not only to seek and provide the desirable professionals for the industry, but also to create jobs for college students.
At the ceremony, Vice Chairman Shen Jun of Kingnet said that the human resource is the core resource of the game industry and Internet industry. The company always sees the employees as the top priority in its corporate business strategy, and has opened diverse channels to recruit talents, improved its talents training and development system, and created a competitive environment to attract the top talents. The Employment and Entrepreneurship Practice Base co-founded by the company and China Academy of Art is definitely a part of the company's long-term strategic plan for talents training and development.
Shen Jun (right), Vice Chairman of the Board of Kingnet, and Zhu Zhaoxuan (left), Director of the Students Administration Department of China Academy of Art, at the inauguration ceremony of the "Kingnet and China Academy of Art" Employment and Entrepreneurship Practice Base
Diversification: Traditional Culture Married with Chinese-style Cartoon
As the first collaborative endeavor in founding of the "Employment and Entrepreneurship Practice Base", Kingnet and China Academy of Art have reached the intent of cooperation. A research team has been instated to research the popularity of handicraft as intangible cultural heritage, by starting with the Chinese-style Girls Comic IP Noosphere themed on traditional handicraft independently incubated by Bijiu Studio. The Bijiu Studio affiliated to Kingnet is a team of young artists devoted to carrying forward the traditional culture. The studio hopes to advocate and carry forward the traditional Chinese culture from the perspective of the new-generation young people and through the intriguing fashionable media. Now three cross-media cultural IPs of different categories are being incubated, including Blue Moon Era, Seasonal Voice and Noosphere, which are meant to be communicated through diverse media such as printed picture book, online serial comic books, audio books, short videos, digital collectibles and casual games, and to present you an IP based space that links the tradition to the future and that merges virtuality and reality.
Zhu Zhaoxuan (left), Director of the Students Administration Department of China Academy of Art, and Chen Qianqian (right), Deputy General Manager of Hangzhou Kingnet Technology Co., Ltd, at the signing ceremony for "Horizontal Project"
Kindle the hope! The Public Welfare Program "Colored Plateau" Rural Aesthetic Education Class Officially Commenced
Nowadays, gaming carries more and more cultural and social functions, and plays a positive role in the fields including public welfare, public health and knowledge popularization. In 2022, Kingnet and China Academy of Art Education Foundation jointly initiated the "Colored Plateau" Rural Aesthetic Education Class. By courtesy of the advantages of Convergence Media, the Internet, the teachers of China Academy of Art who are specialized in rural aesthetic education and the diverse aesthetic education courses, this program brings the students of the 7 schools in Nangqian County, Chindu County and Qumarlêb County of Yushu Tibetan Autonomous Prefecture, Qinghai the diverse online aesthetic education courses covering creative Chinese painting and fun handicraft, local rural teachers training, in-person visits and interviews and aesthetic works exhibition. Besides, the program team will develop the artistic courses rich in local features by conducting onsite visits and interviews, organize simple but intriguing artistic activities to inspire the children to learn art, enhance their artistic perception, stimulate their creativity and imagination, and carry forward the excellent traditional Chinese culture.
Shen Jun (right), Vice Chairman of the Board of Kingnet, and Li Langlang (left), Deputy Secretary of the CYL Committee of China Academy of Art, signing the public welfare program cooperation agreement
This academy-industry cooperation of Kingnet and China Academy of Art brings Kingnet closer to the academic community. In the future, Kingnet will further strengthen the academy-industry cooperation and communication, and will also contribute to the endeavors including talents training, rural revitalization and green data, help promote high-quality development of the cultural industry in the new era, create sustainable value, and fulfill its social responsibility as a game company.